Having spent time in college studying consumer trends in my marketing classes, I tend to over analyze commercials. I rate their strength in attracting their target markets and determine if their messages were accurately delivered! The latest advertisement that I evaluated was the Skippy - Yippee Commercial.
In the commercial, lighthearted legumes are lifted into the SKIPPY processor, while pouty peanuts are passed on. Grabbing my attention immediately as a peanut butter fanatic, I mostly appreciated this commercial for its underlying message - You are what you eat!
Although I am not a fan of processed nut butters, as they tend to have unhealthy sugars, salts, oils and preservatives, I stand behind Skippy and their campaign to eat for wellness. If everyone were to ingest "frolicsome" food (aka nutrient dense dishes), they would certainly be "YIPPEE-ing" all day long :)
((Photo Source: http://www.startribune.com/business/275856261.html))
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